"Eukanuba...morte....hmmm...Anubi...Eukanubi!!!" - StefsTM
Hi, while I was reading some infos about the " Youth OutreachCoordinator"opportunity I had an idea for an anti-eukanuba campaign. The productsold by Iams is Dog and Cat food. Here in Italy Eukanuba is very famousand it delivers TV-Ads everyday. My idea is to begin a campaign with theAncient Egyptian God "Anubis" "The Lord of The Dead" changing It's nameto PETA'S purpouse in Eukanubis. Another character would be the GoddessBast because It sounds like "Basta!" which in italian and spanish means"ENOUGH!".
The power of this campaign would be the fact that the Gods and theirnames are very easy to link to daily advertising and moreover thesecharacters have dog and cat heads.
Best Regards
